Building an online web presence plays a significant role for
better promotion and advancement of services and products. This
is also one of the most essential aspects for most companies that
need to have a wide-range of advertising and to make a remarkable
trademark to their valuable customers. Thus, having an effective,
stylish and high-quality website are certainly important factors
to consider for any businesses offering their services and products
online. As the online competition gets tougher and stronger, the
demand for every business to have a well-established website is
continuously increasing. Now, more companies are focused on creating
a well-designed website that will definitely stand out among any
other business competitors. As we can see, web design has growing
in importance because it really helps a lot for achieving their
main business goal online marketing.
Listed below are the basic tips and recommendations that would
be helpful in creating an effective, competent and high-quality
Make sure your website is working
for you with any or all of the following variables:
enables your users to get the most out of your site.
There are a number of characteristics that ultimately enhance
your sites exposure. Here are a few to be seriously considered:
Decide on the purpose of your site and gear it toward
that objective. Are you trying to sell products? Services?
Build your company's brand? Provide customer service? Promote
a cause? Create an income-producing affiliate site?
Make the home page about your visitors, not about your
company. Any serious visitor wants to know the answer to this
question: "What can you do for me?" Answer it correctly
and you have a new customer and revenue stream.
Reach out to visitors by trying to establish a continuous
stream of communication. That means giving them an opportunity
to subscribe to an e-mail newsletter, a blog, a podcast or
other communication channel.
Make sure that the site's navigation is consistent, clear
and easy to follow, this will keep your visitors on your site
longer; forms and links are in working order; and the information
on the site is current and answers incoming clients' potential
questions. Make sure that all important links are placed on
the area, preferably on the top where visitors can easily
see it. Having all your information accessible from all parts
of the site also helps you to make visitors be familiar with
all the services and products your site offers. When
a person is viewing any single page on your website they are
blind to the rest of your site. If you don't create a strong
table of contents they will have no sense of destination.
Give your site personality. If you sound like every other
company in your category your message will quickly fade into
white noise of the crowded marketplace. Make sure your copy
doesn't have the drone of an annual report or company brochure.
Write in terms everyone understands. Using phrases such
as "software solutions provider" isn't specific
enough to mean anything.
Make sure your website is fully optimized
for search engines. If your business is strictly local, place
special emphasis on optimizing for local searches. If people can't
find you, then they won't buy from you. Make sure your pages have
text coded in HTML instead of embedded in the graphics, so that
search engines can read it. Put ALT tags on the images you do
have search engines look at these, and they can improve
your rankings. Include META tags in your code and submit them
to at least the major search engines. You can submit your site
for free to Google and MSN look for their "Submit
Your Site" links. Finally, find some online directories where
your site would be a fit and add your site to those directories.
This is one more way potential clients can find your site; having
directories and other sites linked to yours can also increase
your ranking in the search engines.
Fonts, sized for easy reading on different
platforms and browsers. Also, make sure your font is either significantly
lighter or darker than your background color or pattern, so that
your site is readable for colorblind people, too. If you're using
a background pattern, make sure that it doesn't interfere with
the text. A clean layout design also has a significant role for
achieving an effective website. It should be bear in mind that
the first impression of a visitor towards your site really does
matter. Proper arrangement of graphics, fonts and tables also
make the site more attractive and captivating that gives them
certain reasons to stay connected on your site. Using professional
and uniform fonts that suits the theme of the site must be also
considered. Same with the color combination, the color of the
text and background should be contrast with each other in order
to easily read the site's information. As much as possible, using
a lot of white space truly helps in enhancing the overall design
of the site.
Designed: Use a clean, simple but elegant design
with adequate use of white space. Simplicity forces you to prioritize
your offerings. White space allows the page to breath and creates
separation of elements. Use graphics that enhance the website's
message, instead of detracting from it. This applies to animation's
as well, which should be designed with a purpose
and Repeat Elements of your brand image, building
upon the design of your corporate logo and other materials and
repeating your company's message. Consistency of your company's
brand is important across all media.
Graphics that are optimized and saved in the
correct format for their content JPEG format should be
used for gradients or photos, and GIF format should be used for
images with areas of solid color. Anchor the design of each page
by using a dominant graphic element, then build the rest of the
page around that element. If the page is filled with equally-weighted
items the screen will look too busy and people won't know where
to look first.
Loading: Optimizing your graphics and writing
clean code will ensure that your users only wait a minimal amount
of time for the page to come up. If people don't see your site
quickly, they're more likely to click away from it or not return
in the future. This is the most significant factor to consider
in the design of your website. A web designer must ensure that
the loading of the site does not take long time in order for a
visitor to go through on your site. Avoid heavy or bulky files
that can slow down the loading of the pages. Limiting the use
of graphics would also help to have a faster loading. As much
as possible, post minimal photos so that the site would have a
neat and better appearance.
Compatible: Make sure that your site looks
the same on PC and Macintosh systems, and on Internet Explorer,
Netscape, Mozilla and all the other browsers that way,
you're not missing any of your audience! You'll also want to make
sure that the site looks equally as good in older versions of
the browsers not everyone updates their browser software
when new versions come out. These are just basic tips and
suggestions on the design of your site, however, they are guaranteed
useful. These can be used as guide on building website but still
the overall design really depends on how you manage on creating
and designing your own website.
Friendly No matter how attractive and
appealing the design of the website, this will be unrecognizable
if only few visitors get connected on your site. If the site is
a search-engine friendly, there's a greater chance that it will
be viewed by more visitors. To make the site gains more backlinks,
selecting right keywords should be done in order to drive more
traffics on your site. Increasing its link popularity will definitely
help the site to achieve better promotions on services and products
of one's company.
HTML Code! Well-written code is also less likely
to load incorrectly in different browsers. Clean code will also
enable other web designers to pick up the maintenance of your
site easily if you decide to transfer those responsibilities to
a new designer.
A well-designed website works as a qualifying agent and also provides
information 24/7 about your business to all your potential clients.
It is a vital resource and marketing tool for doing business in
today's global marketplace. Website content should build your
brand, connect with your audience, and improve your websites
organic SEO (Search Engine Optimization) performance. By aligning
the goals of copywriters and SEO professionals, your organization
will be in a better position to produce professional website content
that is not only clear and credible, but also allows visitors
to quickly and easily find the information they need.