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Ten Key Elements Developing Your Business' Website
  
  
  
  
  
  
  
  
  
  
Findable
Cleanly Designed

High-Quality Graphics
Cross-Platform Compatible
Clean HTML Code


Building an online web presence plays a significant role for better promotion and advancement of services and products. This is also one of the most essential aspects for most companies that need to have a wide-range of advertising and to make a remarkable trademark to their valuable customers. Thus, having an effective, stylish and high-quality website are certainly important factors to consider for any businesses offering their services and products online. As the online competition gets tougher and stronger, the demand for every business to have a well-established website is continuously increasing. Now, more companies are focused on creating a well-designed website that will definitely stand out among any other business competitors. As we can see, web design has growing in importance because it really helps a lot for achieving their main business goal – online marketing.

Listed below are the basic tips and recommendations that would be helpful in creating an effective, competent and high-quality website.

Make sure your website is working for you with any or all of the following variables:


  Usability
enables your users to get the most out of your site. There are a number of characteristics that ultimately enhance your sites exposure. Here are a few to be seriously considered:

  • Decide on the purpose of your site and gear it toward that objective. Are you trying to sell products? Services? Build your company's brand? Provide customer service? Promote a cause? Create an income-producing affiliate site?

  • Make the home page about your visitors, not about your company. Any serious visitor wants to know the answer to this question: "What can you do for me?" Answer it correctly and you have a new customer and revenue stream.

  • Reach out to visitors by trying to establish a continuous stream of communication. That means giving them an opportunity to subscribe to an e-mail newsletter, a blog, a podcast or other communication channel.

  • Make sure that the site's navigation is consistent, clear and easy to follow, this will keep your visitors on your site longer; forms and links are in working order; and the information on the site is current and answers incoming clients' potential questions. Make sure that all important links are placed on the area, preferably on the top where visitors can easily see it. Having all your information accessible from all parts of the site also helps you to make visitors be familiar with all the services and products your site offers. When a person is viewing any single page on your website they are blind to the rest of your site. If you don't create a strong table of contents they will have no sense of destination.

  • Give your site personality. If you sound like every other company in your category your message will quickly fade into white noise of the crowded marketplace. Make sure your copy doesn't have the drone of an annual report or company brochure.

  • Write in terms everyone understands. Using phrases such as "software solutions provider" isn't specific enough to mean anything.

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  Findable:
Make sure your website is fully optimized for search engines. If your business is strictly local, place special emphasis on optimizing for local searches. If people can't find you, then they won't buy from you. Make sure your pages have text coded in HTML instead of embedded in the graphics, so that search engines can read it. Put ALT tags on the images you do have – search engines look at these, and they can improve your rankings. Include META tags in your code and submit them to at least the major search engines. You can submit your site for free to Google and MSN — look for their "Submit Your Site" links. Finally, find some online directories where your site would be a fit and add your site to those directories. This is one more way potential clients can find your site; having directories and other sites linked to yours can also increase your ranking in the search engines.

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  Legible Fonts
, sized for easy reading on different platforms and browsers. Also, make sure your font is either significantly lighter or darker than your background color or pattern, so that your site is readable for colorblind people, too. If you're using a background pattern, make sure that it doesn't interfere with the text. A clean layout design also has a significant role for achieving an effective website. It should be bear in mind that the first impression of a visitor towards your site really does matter. Proper arrangement of graphics, fonts and tables also make the site more attractive and captivating that gives them certain reasons to stay connected on your site. Using professional and uniform fonts that suits the theme of the site must be also considered. Same with the color combination, the color of the text and background should be contrast with each other in order to easily read the site's information. As much as possible, using a lot of white space truly helps in enhancing the overall design of the site.

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  Cleanly Designed: Use a clean, simple but elegant design with adequate use of white space. Simplicity forces you to prioritize your offerings. White space allows the page to breath and creates separation of elements. Use graphics that enhance the website's message, instead of detracting from it. This applies to animation's as well, which should be designed with a purpose

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  Reinforce and Repeat Elements of your brand image, building upon the design of your corporate logo and other materials and repeating your company's message. Consistency of your company's brand is important across all media.

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  High-Quality Graphics that are optimized and saved in the correct format for their content – JPEG format should be used for gradients or photos, and GIF format should be used for images with areas of solid color. Anchor the design of each page by using a dominant graphic element, then build the rest of the page around that element. If the page is filled with equally-weighted items the screen will look too busy and people won't know where to look first.

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  Fast Loading: Optimizing your graphics and writing clean code will ensure that your users only wait a minimal amount of time for the page to come up. If people don't see your site quickly, they're more likely to click away from it or not return in the future. This is the most significant factor to consider in the design of your website. A web designer must ensure that the loading of the site does not take long time in order for a visitor to go through on your site. Avoid heavy or bulky files that can slow down the loading of the pages. Limiting the use of graphics would also help to have a faster loading. As much as possible, post minimal photos so that the site would have a neat and better appearance.

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  Cross-Platform Compatible: Make sure that your site looks the same on PC and Macintosh systems, and on Internet Explorer, Netscape, Mozilla and all the other browsers – that way, you're not missing any of your audience! You'll also want to make sure that the site looks equally as good in older versions of the browsers – not everyone updates their browser software when new versions come out. These are just basic tips and suggestions on the design of your site, however, they are guaranteed useful. These can be used as guide on building website but still the overall design really depends on how you manage on creating and designing your own website.

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  Search-Engine Friendly No matter how attractive and appealing the design of the website, this will be unrecognizable if only few visitors get connected on your site. If the site is a search-engine friendly, there's a greater chance that it will be viewed by more visitors. To make the site gains more backlinks, selecting right keywords should be done in order to drive more traffics on your site. Increasing its link popularity will definitely help the site to achieve better promotions on services and products of one's company.

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  Clean HTML Code! Well-written code is also less likely to load incorrectly in different browsers. Clean code will also enable other web designers to pick up the maintenance of your site easily if you decide to transfer those responsibilities to a new designer.

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A well-designed website works as a qualifying agent and also provides information 24/7 about your business to all your potential clients. It is a vital resource and marketing tool for doing business in today's global marketplace. Website content should build your brand, connect with your audience, and improve your website’s organic SEO (Search Engine Optimization) performance. By aligning the goals of copywriters and SEO professionals, your organization will be in a better position to produce professional website content that is not only clear and credible, but also allows visitors to quickly and easily find the information they need.


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